Foreign tourists, with shallow pockets, taking airline tickets to India will shortly have several new options at their disposal as far as budget hotels are concerned.
Ginger Hotels, the budget hotel chain by Roots Corporation Limited, a part of the Tata Group, has made an announcement to come up with different properties in various parts of the country in the financial year 2012. The company plans to set up as many as 700 new rooms in the country that will cater primarily to domestic travellers and budget foreign tourists taking cheap flights to India.
Ginger Hotels plans to open more hotels in metros like Bangalore and Tier-I cities. These cities attract more foreign tourist arrivals as they have better airport infrastructure and act as gateways to other popular holiday destinations of the country. Indian metro cities like Delhi and Mumbai are also popular holiday destinations and attract a fair number of tourists to look for cheap flight deals.
As of now, Ginger Hotels has seven properties in metro cities of India, four of which are located in the National Capital Region (NCR). The hotel chain believes that metro cities in the country have great potential as far as company’s growth is concerned.
Ginger Hotels’ eight properties are located in cities like Pune, Ahmedabad, Bhubaneswar and Surat. The cities are highly popular for their business activities and attract domestic business men and also smaller executives taking flights to India.
Ginger Hotels’ growth model also includes public-private partnership (PPP) format. It’s Indian Railway Catering and Tourism Corporation Limited (IRCTC) at Rail Yaatri Nivas in New Delhi follows the same business model.
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