Tuesday, January 25, 2011

Queensland launches new tourism campaign

Tourism Queensland is hoping a new campaign will encourage holidaymakers to take flights to Australia.


Despite recent flooding in the region, the local tourism body is keen to stress that it should not deter people from heading to Queensland to enjoy its attractions.

The new campaign will involve print, radio and the internet to help promote Queensland and ensure both domestic and international visitor numbers remain strong.

"Travellers will be directed through to Tourism Queensland's website for a range of holiday deals," explained Tourism Queensland's chief executive Anthony Hayes.

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