Wednesday, December 29, 2010

Technology to promote Thailand

The Tourism Authority of Thailand (TAT) has launched a new application to help promote the region's wide range of attractions.

Digital marketing is set to play a key role in encouraging more people to take flights to Thailand and TAT believes the new mobile application for iPhone, BlackBerry and Android is a good way to raise the country's international profile.

Suraphon Svetasreni, the governor of TAT, explained: "We introduced the Amazing Thailand mobile application because they succeed in promoting tourism through the online market to catch up to the digital world by using digital marketing and social media marketing."

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