India as a Hot Holiday Destination – Changing Trends

The land of snake charmers and inimitable mystique has never been short of splendours to becharm tourists. However, the absolute explosion of India as a top of the line holiday destination is a somewhat recent phenomenon! Heaps and heaps of people are standing in line outside their travel agents’ office to pluck out deals on flight tickets for an affordable journey of India. While the recent economic and infrastructural growth of the country can be the reason of the soaring enquiries for flights tickets to India, there are several other factors that are at work that have led to the blossoming of Indian tourism.

First and foremost, it is the interest shown by the Government of India in marketing the ancient nation as a riveting holiday spot among foreign tourists. In the early 2000’s it was the Incredible India campaign that led many foreigners sit up and scram for cheap deals on flights to the country. Now, it is the “Find what you seek” promotional drive that is tempting keen vacationers to grab tickets deals on India flights. The new tourism campaign has been launched very recently and is expected to work wonders for the industry. 

The decision to allow private domestic airlines to operate more flights on international routes is another major factor that has led to the spurt in the sales of flights tickets. Low-coast carriers like SpiceJet and IndiGo are now offering tickets on international routes and people have cheap options for air fare deals.

Some would call it a catalyst feature; others may term it as a cascading effect, but the fact remains the foray of many leading hotel brands into has everything to do with Indian tourism and ensuring the comfort of tourists who are taking tickets on flights bound to the nation.

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